Asda readies mobile push

Asda is making its first major move into mobile with the launch of its first mobile optimised site that allows customers to buy directly from smartphones.

/u/i/l/Smartphones.jpg

The mobile site has the same features as its online grocery website as well as additional services such as a store locater and maps with directions to stores.

Customers can also shop and amend mobile orders until 10pm on the day before delivery.

Asda plans to update and improve the mobile site in the next few months and says there are “lots more interesting mobile developments to follow soon”.

Kate Cuthbertson, Asda’s head of mobile strategy says: “We know our customers want shopping convenience at their fingertips – so we’ve developed an easy-to-use grocery website, fully accessible from Smartphones, with the option to add or amend orders right up until the evening before delivery.”

Asda launched an iPhone app to support its Price Guarantee last year. Rival Tesco has had transactional mobile apps for some time and Sainsbury’s launched its shopping app earlier this summer. Waitrose is reported to be planning a transactional app later this year.

Earlier this week the supermarket reported a 0.5% increase in sales in the second quarter of the year, despite a drop in shopper numbers.

Recommended

/l/g/r/russellbrandhp160.jpg

HP’s PC and mobile exit perpetuates Apple’s dominance

Lara O'Reilly

H-P’s decision to dump its PC and smartphone business is actually not a surprise when you look at the company’s recent history, but what the move does show is just how much a stranglehold Apple has on the hardware market. While a dramatic move, the signs were already there that H-P was planning a massive […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now