Asda signs Spice Girls

Supermarket chain signs exclusive merchandising deal to exploit pre-Christmas spending spree.

Asda is launching a wide range of Spice Girls products exclusive to the chain in what is thought to be the UK’s biggest merchandising deal.

The supermarket giant will stock over 40 Spice Girls branded goods including food, clothing, gifts and stationery from the end of next month to capitalise on the pre-Christmas spending rush.

Christmas crackers, individual pizzas with each band member representing a different flavour, homewear, books and videos will be among the products.

The deal will be promoted in Asda’s pre-Christmas television advertising campaign through Publicis and through extensive point-of-sale material.

Julian Henry, a spokesman for the Spice Girls, says that the deal is “one of a number of big pre-Christmas tie-ups with various brands which will provide top quality, affordable products for the Girls’ fans”.

Since becoming one of the UK’s most successful pop groups, the Spice Girls have signed deals with Pepsi Cola, Walkers crisps, Elida Fabergé, Channel 5, Polaroid, PMS stationery products and Chupa Chups lollipops (see page 8).

Spice Girls Geri Halliwell, Emma Bunton, Melanie Brown, Victoria Addams and Melanie Chisholm recently applied to the Patent Office to register the band name as a trademark across all product categories from cars to toiletries.

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  1. […] The Spice girls Walkers Crisps promotion in the late 90’s came when the band were at the height of their fame. The Spice Girls Cross promotion with Walkers started in the late 90’s and was one of s number of Spice Girls Food based promotions which also includdd Pepsi and Chupa Chuis lollipops and perhaps the greatest honour that can fall onto Pop Icon….The Asda Christmas biscuita assortment. The fans of Sporty, Scary, Baby , Posh and Geoff aEmpty packets will be hard to sell. Take a look at the completed listings on your phone and you will see a sea of red with the occational sale. A recent full set of In August 2018 one lucky ebayer thought the best thing to brighten up their home was a 2 decade old multi pack of eaten BBQ Crisps. The winning bidder parted with £20.00 of their hard earned cash for this item . However unusually this bundle included the multipack bag which would usually be the first thing in the bin.Speaking of things that quickly get chucked in the bin you’ll see prisces start to rise if you have the promotional items that were either given away as free gifts within the bags or were mailaway items. Here this luvky seller got £40.00 for a small bunfle of these prmotional itemsOne thing that is even more valuable than prooitonal items given to consimers is the prmotional items given to retails. Here a promo pack achieved a price of However when it comes to selling vintage Spice Girl Crisps (cannot bleive I have typed that). the big bucks are with sealed unopened packets. Yes there is a market out there for decades old perishables. A mixed bundle of unpned crosp ackets fetched a cool £60.00 in whilst a compete set of spring onion sold for an impressive £65.00.Sources1) Asda Signs Spice Girls https://www.marketingweek.com/1997/09/25/asda-signs-spice-girls/ […]

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