Asda Wal-Mart has confirmed that it is to stop selling pet insurance as part of its review of its financial services portfolio.
Henkel has acquired a 6.8 per cent stake in haircare company Wella. Procter & Gamble is thought to be putting together a bid to buy Wella.
Mother has created the first TV advertising campaign to target business customers for mobile phone operator Orange. The £8m campaign breaks on March 20 and features a satirical character called the ‘Hard Nosed Business Man’, who represents the most demanding customer. There are five executions, each of which portrays the Hard Nosed Business Man in […]
The London Electricity (LE) Group is considering plans to axe its entire roster of utility brands, including LE, SWEB, Virgin HomeEnergy and the recently acquired Seeboard. It is believed the group may be rebranded as Electricité de France or EdF, the name of the holding company, which is owned by the French state. Industry insiders […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.