Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Waitrose launches first campaign for value range after Asda clash
Lucy TesserasWaitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.
Asda faces clash with Waitrose as it launches ‘Just Essentials’ range
Michaela JeffersonAsda is set to invest £45m in the new budget range, as it seeks to regain its position as the UK’s second largest supermarket by market share.
‘Trial a lifestyle’: Why retailers are experimenting with ‘shop-in-shop’ partnerships
Niamh CarrollRetailers including Tesco, M&S, and Asda are teaming up with other brands to create a “one-stop-shop” for consumers who are squeezed for both time and money.
Asda puts Christmas ‘on ice’ to showcase product quality and range
Michaela JeffersonThe ad is the first launched under the leadership of chief customer officer Meghan Farren, who wants customers to “make every moment spectacular” this festive season.
Asda switches slogans to focus on wider brand experience
Charlotte RogersThe supermarket is ditching its ‘That’s Asda Price’ tagline a year on from its launch to show how it “makes a difference” to customers’ daily lives.
Asda appoints KFC’s Meg Farren as top marketer
Lucy TesserasKFC’s UK and Ireland CMO will take over the chief customer officer role at Asda in October.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
Asda puts the focus on price in its Christmas campaign
Sarah VizardAsda has chosen to focus on price this Christmas in a campaign that sees the return of its Asda price positioning and pocket tap.
Inside Asda’s decision to bring back the ‘pocket tap’
Sarah VizardAsda believes the time is right to bring back the pocket tap as it looks to champion customer concerns around financial security and build on its heritage in price.
Asda brings back the ‘pocket tap’ to promote £100m in price cuts
Sarah VizardThe focus on price comes as Asda looks to position itself to help shoppers hit by the economic impact of the coronavirus pandemic.
Asda’s outgoing marketing boss on effectiveness and being finance’s best friend
Ellen HammettIn his final interview as Asda’s chief customer officer, Andy Murray explains why being distinctive is more important than being different and how he became finance’s best friend.
Asda hires new chief customer officer amid leadership shake-up
Sarah VizardAsda’s former marketing boss Andy Murray is moving back to the US and so the UK grocer has brought in a new chief customer officer as it seeks to “serve our customers and grow our business”.
Asda tells customers ‘don’t settle for less’ in new campaign
Charlotte RogersPutting the focus firmly on its quality credentials, Asda is encouraging shoppers to resist the urge to “compromise” by shopping with rival retailers.
Asda dials up the emotion in first blockbuster Christmas ad
Ellen HammettEconometrics have played a significant role in influencing Asda’s Christmas activity this year, as the supermarket looks to add another layer of emotional storytelling and align perceptions of quality with the in-store experience.