Asda poaches from Aldi with hire of new chief customer officer
Michaela JeffersonThe hire comes as supermarket looks to fend off Aldi, which has been stealing share from the major supermarket brands.
Cadbury’s and Asda’s Christmas ads crowned most effective of 2022
Michaela JeffersonWhile effectiveness researchers Kantar and System1 disagree on which Christmas ad is the best brand builder this year, both agree this year’s crop of ads have been stronger than 2021’s.
Asda takes early lead in the Christmas effectiveness rankings
Michaela JeffersonViewers appear to be responding particularly well to Christmas ads this year, with a total of seven brands already making it into the top rank.
Asda enlists help of Buddy the Elf for this year’s festive ad
Niamh CarrollIn addition to the advert, the campaign will see the character take to in-store tannoys to make announcements and the launch of an Elf-themed range.
Is inflation triggering a tipping point for retail media?
Matthew ValentineAs UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?
Asda rolls out loyalty scheme nationwide
Michaela JeffersonAsda is one of the last major UK supermarkets to launch a loyalty scheme and the last of ‘big four’ grocers Tesco, Sainsbury’s and Morrisons.
Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Waitrose launches first campaign for value range after Asda clash
Lucy TesserasWaitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.
Asda faces clash with Waitrose as it launches ‘Just Essentials’ range
Michaela JeffersonAsda is set to invest £45m in the new budget range, as it seeks to regain its position as the UK’s second largest supermarket by market share.
‘Trial a lifestyle’: Why retailers are experimenting with ‘shop-in-shop’ partnerships
Niamh CarrollRetailers including Tesco, M&S, and Asda are teaming up with other brands to create a “one-stop-shop” for consumers who are squeezed for both time and money.
Asda puts Christmas ‘on ice’ to showcase product quality and range
Michaela JeffersonThe ad is the first launched under the leadership of chief customer officer Meghan Farren, who wants customers to “make every moment spectacular” this festive season.
Asda switches slogans to focus on wider brand experience
Charlotte RogersThe supermarket is ditching its ‘That’s Asda Price’ tagline a year on from its launch to show how it “makes a difference” to customers’ daily lives.
Asda appoints KFC’s Meg Farren as top marketer
Lucy TesserasKFC’s UK and Ireland CMO will take over the chief customer officer role at Asda in October.
Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
Asda puts the focus on price in its Christmas campaign
Sarah VizardAsda has chosen to focus on price this Christmas in a campaign that sees the return of its Asda price positioning and pocket tap.