ASH warns Government not to exempt pubs and clubs from workplace law
Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]
Unlike early adopters, ‘leading adopters’ will not buy new products merely to be first to own them. They will only purchase if a new product offers a genuine benefit. This makes them extremely useful to researchers, says Alicia Clegg
Ofcom could soon be under fire from lobby groups if its controversial plans to allow children to feature in alcohol television advertising go ahead later this year. The proposal forms part of a consultation document to amend the existing alcohol advertising code on TV. The regulator is proposing to allow alcohol to be promoted responsibly […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.