Action on Smoking and Health (ASH), the tobacco pressure group, has warned the Government not to exempt pubs and clubs from a law ending smoking in workplaces.
As David Reed points out (MW September 2), effective fulfilment is absolutely vital to any direct marketing campaign – unhappy customers vote with their feet and any business will have to work overtime on retention strategy if fulfilment fails to deliver. In my view, many of the problems surrounding fulfilment arise from it being handled […]
Unlike early adopters, ‘leading adopters’ will not buy new products merely to be first to own them. They will only purchase if a new product offers a genuine benefit. This makes them extremely useful to researchers, says Alicia Clegg
Ofcom could soon be under fire from lobby groups if its controversial plans to allow children to feature in alcohol television advertising go ahead later this year. The proposal forms part of a consultation document to amend the existing alcohol advertising code on TV. The regulator is proposing to allow alcohol to be promoted responsibly […]
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.