The Marketing Year: key trends 2014

Sarah Vizard

From programmatic to mobile accountability, #icebucketchallenge to cost-control measures 2014 has been as disruptive as ever for marketers. We round-up the major themes, trends and highlights of the year.


There is one comment at the moment, we would love to hear your opinion too.

  1. John Scarratt 12 Dec 2014

    Of course honesty is already a big part of some marketing strategies – Marmite and The Train Line spring to mind. I think it works because it reflects the imperfection in humans and therefore makes it more relateable.

    However I suppose the danger is that if honesty becomes a trend it becomes more suspect and therefore less useful.

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