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The Marketing Year: key trends 2014

Sarah Vizard

From programmatic to mobile accountability, #icebucketchallenge to cost-control measures 2014 has been as disruptive as ever for marketers. We round-up the major themes, trends and highlights of the year.

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  1. John Scarratt 12 Dec 2014

    Of course honesty is already a big part of some marketing strategies – Marmite and The Train Line spring to mind. I think it works because it reflects the imperfection in humans and therefore makes it more relateable.

    However I suppose the danger is that if honesty becomes a trend it becomes more suspect and therefore less useful.

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