Last year saw unprecedented depths to which hackers were willing to go for their cause, and that makes it imperative for all brands to educate their workforce on potential threats and how to counter them, especially as digitisation accelerates over the next few years.
New data highlights how 68% of marketers are wary of giving out their personal details to brands due to their ‘knowledge’ of how the data is subsequently used.
Duncan McCrum EMEA territory director Digital advertising has undergone various stages of transformation since the first banner ads appeared in the early 1990s. Today, marketers must contend with fragmented consumption patterns and limited attention spans in an increasingly mobile-centric world. The solution? Embracing the power of data science and the many advantages it brings to […]
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.