Last year saw unprecedented depths to which hackers were willing to go for their cause, and that makes it imperative for all brands to educate their workforce on potential threats and how to counter them, especially as digitisation accelerates over the next few years.
New data highlights how 68% of marketers are wary of giving out their personal details to brands due to their ‘knowledge’ of how the data is subsequently used.
Duncan McCrum EMEA territory director Digital advertising has undergone various stages of transformation since the first banner ads appeared in the early 1990s. Today, marketers must contend with fragmented consumption patterns and limited attention spans in an increasingly mobile-centric world. The solution? Embracing the power of data science and the many advantages it brings to […]
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?