Last year saw unprecedented depths to which hackers were willing to go for their cause, and that makes it imperative for all brands to educate their workforce on potential threats and how to counter them, especially as digitisation accelerates over the next few years.
New data highlights how 68% of marketers are wary of giving out their personal details to brands due to their ‘knowledge’ of how the data is subsequently used.
Duncan McCrum EMEA territory director Digital advertising has undergone various stages of transformation since the first banner ads appeared in the early 1990s. Today, marketers must contend with fragmented consumption patterns and limited attention spans in an increasingly mobile-centric world. The solution? Embracing the power of data science and the many advantages it brings […]
CEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
While marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
Cross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here