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Lara O'Reilly

Facebook’s Graph Search could be Google’s gain

Lara O'Reilly

Marketers should be keen to follow the progress of Facebook’s recently announced Graph Search as it slowly rolls out to users in the coming months. But, if the initial reaction to the service is anything to go by, the advertising opportunities thought to be attached to the search engine at a later date may not even get off the ground as users look unlikely to be forthcoming with the data that is so necessary for it to become a marketing utility.

HeinekenGlass-Heineken-Product-2013_215

Heineken UK to restructure marketing

Seb Joseph

Heineken UK is reviewing the structure of its marketing team to reflect increasing use of digital activity in campaigns for brands such as Kronenbourg and Strongbow, a move that could lead to some roles being axed.

Coors Light

Top 5 snowy ads

Lara O'Reilly

As ‘inclement weather’ blankets the UK in a frosty glow, stay inside and reminisce on our pick of the top five snowy marketing campaigns outside of the Christmas period.

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