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Ruth Mortimer

Are CMOs really heading for an early grave?

Ruth Mortimer

The death of the chief marketing officer? I don’t like the sound of that. But the CMO role is ready for burial, claims academic Dominique Turpin, Nestlé professor and president of the International Institute of Management Development in Lausanne, Switzerland.

syl saller

Creating the ideal environment for innovative ideas to thrive

Syl Saller

I railed – politely for an American – in my last column against the evils of too much innovation process, an over-reliance on research, and a reluctance to experiment. So if that’s the list of traits to avoid, what should companies seeking to foster brilliant innovation focus on? Top of my list is developing talent […]

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