Ask.com unveils biggest marketing push

Ask.com, the search engine, launches a major 1m online advertising campaign next week.

The marketing push will be the biggest for the search engine since UK marketing manager Sarah Bartlett joined the company from BT earlier this year. It is also its biggest promotion since it rebranded from Ask Jeeves at the start of the year.

The campaign will be based around the theme of ‘short cuts’, highlighting how the Ask.com site can help users find information more quickly and easily.

There will be five branded executions running over the course of the three month campaign, across Channel4.com, ITV.com and Gigwise, as well as across the main online ad networks.

There will also be a series of direct response ads, developed on an ad hoc basis in response to topical news and sports events.

Independent digital agency Profero created the campaign, with online media planning and buying by Media Contacts.

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