The Ask Jeeves butler character has disappeared from the search engine’s UK website in advance of a major redesign and relaunch. It is not clear whether the brand icon’s absence is permanent.
Technology that liberates marketers is crucial to our industry’s future, as we navigate around siloed departments and dispersed teams but still look to create joined-up, highly personalised campaigns that build brand equity and deliver ROI.
From reading the mood of the nation to better understanding the challenges faced by her own team, Just Eat’s Susan O’Brien is on a mission to bring a sense of light relief to life in Covid-19 lockdown.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The luxury sector needs to fully embrace the possibilities of ecommerce if it wants to maintain engagement with consumers in the new socially distanced world.