Ask Jeeves butler to be redesigned
The Ask Jeeves butler character has disappeared from the search engine’s UK website in advance of a major redesign and relaunch. It is not clear whether the brand icon’s absence is permanent.
The Ask Jeeves butler character has disappeared from the search engine’s UK website in advance of a major redesign and relaunch. It is not clear whether the brand icon’s absence is permanent.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.