ASOS debuts transaction mobile apps
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
EasyJet founder Sir Stelios Haji-Ioannou (pictured) has unveiled plans to launch a new airline under the name Fastjet after a long period of being at loggerheads with the easyJet board.
John Lewis is set to launch its biggest ever marketing spend in the crucial run up to Christmas. Watch its latest ad here.
US movie rental giant Netflix has separated its DVD mail-out service from its movie streaming one, rebranding the former to Qwikster. Read story here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.