Lidl appoints new CEO and marketing boss

Sarah Vizard

UPDATED 17.10: Lidl has appointed Sven Seidel as its new chief executive and Robin Goudsblom as its new purchasing CEO, responsible for marketing and buying, following the departure of boss Karl-Heinz Holland and head of buying and marketing Dawid Jaschok, who left the company due to “differing views” over the future strategy of the discount retailer.