Asos sales slow down over Christmas

Sales at online fashion retailer slowed down over the Christmas trading period.

The online retailer reported that sales were up 30% during the five weeks to 3 January, a slowdown compared to the 46% increase in the seven weeks to 15 November.

Sales were up 38% year-on-year for the 42 weeks to January 17, with UK sales up 25% and international sales up 102%.  

Nick Robertson, Asos chief executive, says: “I am pleased to report another excellent Christmas for Asos. Sales and margin were both strong and we exited the Christmas period with a clean stock position.  We continue to trade in line with the board’s expectation and remain confident for the outcome for the full year.”

Asos has looked to invest more in marketing in the past year and has introduced a free returns service.

The fashion retailer’s sponsorship of TV series Next Top Model on Living begins today with the aim of increasing brand awareness. The TV sponsorship is supported by a press ad campaign promoting the show.