Asos shows retail the way

The recent introduction of a ‘click and collect’ service by Asos ( continues to demonstrate online retailers’ efforts in providing more choice and flexibility, and above all, making the virtual shopping experience as convenient as possible for its customers.

While this marks a successful expansion of the online retailer’s multichannel strategy, initiatives such as click and collect are a useful way to align the offerings of retailers that have both an online and high street presence.

It is this kind of multichannel offering that will be essential in building and consolidating retailers’ customer base and driving sales.

Keith Bird


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