Halifax – a history of ads (and Howard)
Seb JosephHalifax unveils its new ’Community Choir’ campaign tomorrow (17 September), the first step in its bid to revitalise the brand as a challenger to its high street rivals and which you can see here. The ad is also the first by its newly appointed creative agency Adam & Eve after parting company with long-standing agency […]
Guinness “The Flag”
Pitch reporterGuinness is bringing the game of rugby to life in an ambitious new ad directed by Academy Award winner Tom Hooper. See the ad here.
Mark Ritson versus his biggest critics in brand purpose, influencer marketing and DTC
Marketing Week ReportersRitson comes face-to-face with key figures from areas of marketing he has taken aim at over the past decade, as we take a look back at his biggest and most controversial columns.
This Much I Learned: Pret’s Becci Dive on ripping up the rulebook
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
CMO risk-taking, digital marketing jobs, budgets: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Bringing digital under marketing’s remit and mentoring Gen Z: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
Comments