Asos must tackle brand criticisms to reignite profit
Ellen HammettAnother profit warning and Twitter flogging shows the former darling of the fast-fashion world has a lot of ethical and operational issues to address.
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Asos ‘upweights’ digital spend as it puts focus on acquisition
Sarah VizardThe online retailer is hoping an increase in the “velocity of conversations with customers” through an uptick in digital marketing and influencer activity will help turn round a slowdown in customer acquisition and website traffic.
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What brands are doing to be more inclusive for people with disabilities
Ellen HammettFrom Asos’s wheelchair-friendly jumpsuit to Starbucks opening its first sign language store, brands are making moves to cater for people beyond the mainstream and unlock the potential of the ‘Purple Pound’.
Asos CEO ‘astonished’ by discounting levels as promotions hit profit
Ellen HammettAsos boss Nick Beighton says there has been an “unprecedented level” of discounting in the final quarter of the year, which caused the online retailer to issue a profit warning to the stock market this morning.
Asos A-List’s failure shows you don’t need a loyalty scheme to drive loyalty
Ellen HammettA-List didn’t fail because it was a Z-List scheme, rather it shows online-only retailers can engender customer loyalty with a focus on customer experience, rather than rewards.
Asos: Instagram shopping could either turbo-charge our business or threaten it
Ellen HammettWhile Asos would rather keep consumers on its own site, CEO Nick Beighton said he is open to experimenting with new ecommerce channels, including Instagram Shopping, over the next 12 months.
Asos: We don’t know if social media is a threat or an enabler
Sarah VizardAs sites such as Instagram roll out buy buttons, the online retailer’s CEO admits social could be a “drag” going forward and that their impact isn’t straightforward.
Asos on why digital must be a balance between mass reach and targeting
Thomas HobbsThe fashion brand’s head of marketing analytics says brands should not prioritise targeting as a strategy and ignore reach.
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‘Investing in customer experience is now a winning formula for retailers’
Thomas HobbsAs Asos and Tesco once again reiterate their commitment to investing in customer experience, marketers should stand up and take notice.
John Lewis channels Dragons’ Den with new startup initiative
Rachel GeeRetailer hopes partnership with startup accelerator TrueStart can help it remain innovative amid disruption from brands such as Amazon, Asos and Aldi.
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BHS administration proves brands reliant on heritage are vulnerable
Thomas HobbsWith confirmation today (25 April) that BHS has filed for administration, its demise is proof that brands can no longer ride on past glories and must innovate to survive.
Mobile now accounts for 50% of sales at Asos
Thomas HobbsAsos saw 50% of its sales come through a mobile device in February, with the online fashion retailer reporting 3.2 million downloads of its mobile app in the six months to 29 February.
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Asos loyalty scheme to put focus on engagement as well as purchases
Sarah VizardAsos is rolling out its loyalty scheme to UK shoppers over the next six months as part of plans to put mobile and content at the heart of the retailer’s marketing strategy and create a deeper emotional connection with shoppers.
New Asos CEO will inherit a strong brand
Thomas HobbsDespite Asos’ co-founder Nick Robertson stepping down as CEO and being replaced by COO Nick Beighton with immediate effect, Asos is in good brand health according to the latest YouGov BrandIndex figures.