Associated British Foods has consolidated its &£20m planning and buying account into Zenith Optimedia. The agency already held about &£8.5m of the business, including the company’s bread brands and Ryvita ranges.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.