Associated consolidates Daily Mail and MoS ad accounts into M&C Saatchi
Associated Newspapers has consolidated the ad accounts for the Daily Mail and the Mail on Sunday into M&C Saatchi, the incumbent on the Daily Mail. BBH, the incumbent on Mail on Sunday loses out.
The move, which took place without a pitch was led by Roland Agambar, who joined Associated Newspapers last year to act as chief marketing officer across both titles, in a newly-created role. Agambar was previously head of marketing at The Sun and News of the World.
This story first appeared on pitch