‘A new era’: Why Aston Martin is making its biggest brand investment in over a decade

Aston Martin has made the most significant investment into its brand in over a decade, as it strategically repositions to “reach a wider customer base”.

The luxury car brand’s head of global marketing and communications, Renato Bisignani, says the business has entered a “new era” as it launches its new brand platform ‘Intensity. Driven’, as well as a new version of the iconic Aston Martin wings marque.