Aston Martin marketing boss joins the Festival of Marketing line-up

Want to learn the lessons of personalisation from the car marque behind James Bond’s car? Aston Martin’s director of marketing and communications will be joining the line-up at this year’s Festival of Marketing to discuss why every brand needs personalisation.

Speaking on the personalisation stage at 11.45am on Wednesday 11 November, Simon Sproule will discuss what other brands can learn from the luxury car marque about personalisation.

His talk will explain why personalisation is more important than ever in the age of one-click-to-buy and why luxury is no longer just about objects but about a brand’s relationship with its customers.

Sproule is the most senior marketer at Aston Martin, reporting into its CEO Andrew Palmer. He has more than 22 years experience in the automotive industry, including stints at Ford, Tesla and Nissan.

He is just one of the many speakers confirmed for the Festival of Marketing, which this year takes place on 11 and 12 November at Tobacco Dock in London. He will be joined by marketers from brands including Pernod Ricard, TSB Bank, Hostelworld and Channel 4.

To find out more the Festival of Marketing visit the website, where you can also book tickets.



Aston Martin retains coolest brand crown

Rosie Baker

Aston Martin, famed for its appearance in James Bond films, has been named the “coolest brand” for the second year running keeping Apple off the top spot, according to the annual CoolBrands survey by SuperBrands.


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