Aston Martin retains coolest brand crown

Aston Martin, famed for its appearance in James Bond films, has been named the “coolest brand” for the second year running keeping Apple off the top spot, according to the annual CoolBrands survey by SuperBrands.

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Aston Martin has retained the position after knocking Apple’s iPhone off the top spot in last year’s survey.

Five of the Top Ten coolest brands are technology brands including as Apple, Google and YouTube, while automotive and sports/fashion brands take the rest of the spots.

CoolBrands polls 2,000 members of the public who vote on a list of brands selected by a panel of experts from the creative industries including Sadie Frost, Bestival founder Rob da Bank and James Murphy, founding partner of Adam & Eve.

The Top Ten coolest brands are:

Aston Martin
Apple
Harley-Davidson
Rolex
Bang & Olufsen
BlackBerry
Google
Ferrari
Nike
YouTube

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