Virgin Radio has signed up video games brand Atari Flashback as the sponsor of Suggs’ Virgin Party Classics from this month. It will also create a one-off St Patrick’s Day show called Suggs’ St Patrick’s Day Craic, which will be sponsored by Guinness.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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