ATOC seeks media agency for Railcard campaign brief

The Association of Train Operating Companies (ATOC) is on the hunt for a media agency to plan and buy campaigns for the Railcard brands.

ATOC is the trade association owned by each of the franchised train operating companies. The companies supply the 16-25 Railcard, the Senior Railcard and the Family & Friends Railcard. All Railcards cost £24 per year and they have their own websites to provide information to consumers.

The pitch will be overseen by ATOC head of marketing Andrew Robinson, and the previous incumbent on Railcards was Equinox Communications.

In October last year ATOC appointed media agencies Goodstuff Communications to handle planning, and M2M to handle buying for a campaign to encourage more people to take the train across the South-east.

WCRS was appointed to develop the advertising campaign after a pitch against Rainey Kelly Campbell Roalfe/Y&R.

ATOC also represents train companies to the Government, regulatory bodies, the media and other opinion formers on transport policy issues.


Gaming firm hires acquisition head

Marketing Week

Gaming Media Group, owner of the Poker Channel and, has hired former Ladbrokes marketing executive Mary Griffin to the newly created role of head of customer acquisitions. Griffin will lead all customer acquisition campaigns across Gaming’s entire portfolio and manage the affiliate, SEO, and media buying teams. She joins from rival Ladbrokes where she […]

GM fears survival after possible bankruptcy

Marketing Week

General Motors has revealed its auditors have raised “substantial doubt” about its ability to survive outside bankruptcy if it fails to stem its losses and stop burning cash. The company is seeking up to $30bn (£21bn) in US government aid to restructure outside a court-supervised bankruptcy process. The European Commission has offered to hold a […]

Waitrose moves top marketers

Marketing Week

Waitrose marketing director Suzanna Duke has been appointed to the new position of director of ambient buying. It has also moved the head of its brand development and innovation team to the role of director, marketing and brand development. The appointments come three months after the supermarket chain hired former Airmiles chief marketer Sarah Wood […]


    Leave a comment