ATOC seeks media agency for Railcard campaign brief

The Association of Train Operating Companies (ATOC) is on the hunt for a media agency to plan and buy campaigns for the Railcard brands.

ATOC is the trade association owned by each of the franchised train operating companies. The companies supply the 16-25 Railcard, the Senior Railcard and the Family & Friends Railcard. All Railcards cost £24 per year and they have their own websites to provide information to consumers.

The pitch will be overseen by ATOC head of marketing Andrew Robinson, and the previous incumbent on Railcards was Equinox Communications.

In October last year ATOC appointed media agencies Goodstuff Communications to handle planning, and M2M to handle buying for a campaign to encourage more people to take the train across the South-east.

WCRS was appointed to develop the advertising campaign after a pitch against Rainey Kelly Campbell Roalfe/Y&R.

ATOC also represents train companies to the Government, regulatory bodies, the media and other opinion formers on transport policy issues.

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