The new identity has a “clean and modern” new font for the Audi script and a new 3D treatment for the four rings.
The new visual identity will be used in forthcoming print and billboard campaigns in the UK, in conjunction with the recently adopted ‘pure and clear’ positioning for Audi campaigns.
The Audi logo has been unchanged since 1990.
Last year, Audi restructured its marketing and communications department following the departure of its brand communications manager Chris Hawken.
As part of the restructure, the Volkswagen-owned marque appointed Rob Brindley, former marketing manager at Alliance Boots, to the newly created role of centre marketing manager.