Audi uses Bowie’s ‘Starman’ in space-themed Super Bowl campaign

Audi’s Super Bowl will feature late singer David Bowie’s 1972 single ‘Starman’ as its soundtrack as it looks to tell the story of an astronaut, now retired, who rediscovers his “zeal for life” by driving one of the car marque’s vehicles.

The ad, called ‘The Commander’, promotes Audi’s R8 supercar, which the car marque claims is its most powerful car ever with a top speed of 205 miles per hour. Created by Venables Bell & Gillespie, the ad will run in the first quarter of the game on Sunday (7 February).


Super Bowl 2016: Brands turn to social for added value

Thomas Hobbs

With a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.


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