Aaron Inglethorpe

NatMags will axe marketing roles in bid to reduce costs

Aaron Inglethorpe

The National Magazine Company, publisher of Cosmopolitan, Harper’s Bazaar and Esquire, is merging its marketing and circulation departments as part of a major cost-cutting strategy. The newly formed department will be headed by director of circulations and marketing, Sharon Douglas, who will move into the new role of director of consumer sales and marketing. The […]

Big Brother part of £12m Lucozade Energy campaign

Aaron Inglethorpe

GlaxoSmithKline is launching a major £12m marketing campaign for its Lucozade Energy brand with the activity tying up with its sponsorship of reality show Big Brother. Lucozade Energy will become the first major grocery sponsor of the Channel 4 programme which is due to return to screens for its tenth year on June 4. Last […]

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now