Andrew Harrison

Government’s media policies are as jumbled as its coalition ranks

ANDREW

It’s not just national media that is having a raw deal from the government, local TV, radio and press are at dire risk from its policies. These are tough times for the coalition government. The eurozone crisis is threatening any faint hope of a financial recovery in 2012, while backbench rebellions over our place in […]

Mobile web turns a crisis into a disaster

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The worst-case scenario for brands is now total destruction, so integrity in business and advertising is more essential than ever. What’s the worst thing that can happen? So goes the line to entice awkward teenagers to try the unknown taste of soft drink Dr Pepper. But perhaps this slogan should be applied more widely by […]

Regulators must reach for the sky…not tinker

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The Communications Act of 2015 is a chance for the UK to create a deregulatory ’big bang’ that will see its digital revolution flourish. Last week, as one chapter closed in newspapers and TV, a new chapter opened on a new Communications Act for the digital age. First, culture minister Jeremy Hunt ruled on News […]

As one door closes, another opens window of real-time opportunity

ANDREW

As the opportunities for marketers to exploit Skype’s potential grow, social media has suffered a very serious setback. Two stories hit the headlines last week that are likely to change marketing communications for the next few years. First, Microsoft bought internet phone service Skype for $8.5bn (£5.2bn). With some financial analysts questioning whether Microsoft has […]

Proceed with caution along the social media highway

Debate about the merits of social media is never far from the top of a marketer’s agenda. Sceptics doubt the benefits for brands of the new social platforms, while new media evangelists are quick to champion the groundbreaking changes it might offer to brand management.

Think plurality and competition law will stop news corp in its tracks?

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Look closely at the deal and the handwringers will see there are no good reasons to turn down News Corp’s bid for Sky SkyB’s recent astonishing results – 10 million subscribers, 26% profit growth – is a timely reminder that the media industry is waiting on the biggest decision to affect it in recent times. […]

Making a contribution in the age of cuts and compromise

After drastic cuts in ad spend, the government is again targeting our sector. But it’s up to us to turn adversity into opportunity. The short-term consumer outlook for 2011 looks pretty scary: the VAT increase this month, tax rises in April and public spending cuts thereafter. After a 2010 that was better than we all […]

Fault lines in coalition’s policy puts media on shaky ground

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The coalition government must be doing something right. After all, if every corner of the media industry is railing against some aspect of government policy, then it is probably treading the fine line between various vested interests rather well. But there’s no doubt this government is unsettling the media sector – and while some of […]

Watch and learn as the COI goes advertising cold turkey

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What happens to a campaign when funding is permanently cut? The Government’s COI ad freeze will reveal all. About the same time as this edition of Marketing Week lands on your desk, the Chancellor will set out the Government’s four-year public spending plans in the comprehensive spending review (CSR). The CSR’s usual Treasury-led process to […]

ITV chiefs’ vision for the future is out of focus

Andrew Harrison

ITV’s new five-year plan places too much emphasis on digital and online, and risks underselling the potential of core product. Adam Crozier, ITV’s new chief executive, unveiled the broadcaster’s latest five-year plan at its strategy review with the City last week. Much of the plan sounds sensible – including the launch of new digital channels, […]

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