Alex Hesz

Alex Hesz
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Alex Hesz: Ritson is wrong – ‘interactive’ and ‘digital’ mean very different things

Alex Hesz

The premise of Mark’s article is that digital and interactive are synonymous, and that after ditching the first (correctly) we have ‘replaced’ it with the latter. On both counts, that is not the case. The two words demonstrably mean very different things. Digital is, as Mark quite rightly says, omnipresent. It’s like electricity. Everything that […]