In the age of individuality, marketers must ‘make it personal’ to succeed
Alvaro del PozoTrust is the most important element of consumers’ relationships with brands, and it’s created by using data responsibly to be relevant to them at every moment.
Earning trust means brands must consider every customer experience
Alvaro del PozoWhen it comes to trust, there are two things we know to be true. The first is that establishing a trusted relationship with customers will improve brand loyalty and, ultimately, the bottom line. The second – that trust is earned or lost with every experience.