New vodka launches don’t come along every day, particularly those targeted at women. However, global wine and spirits company Brown-Forman is looking to reach the female 19-24 age group with the launch of lower-alcohol fruit-flavoured vodka, lbd, which it claims taps into a demand for lighter drinks without being “diet-focused”.
Hyundai’s Message to Space and Google’s hunt for the Loch Ness monster topped YouTube’s leaderboard, which ranks popularity by combining views and engagement, last month, while emotional campaigns from Pandora and Dove also made their mark.
The PepsiCo-owned Gatorade brand is looking to “expand its global reach” by adding athlete and club partners to its global football roster as it attempts to differentiate from rival Lucozade, which saw sales success last year.
From a touring pink bus to #milifandom, this year’s election campaigning has seen a move away from traditional advertising as the main parties, particularly Labour, have tossed aside posters and instead embraced local engagement initiatives and the power of user-generated content.
Adidas has teamed up with Spotify to launch running app Adidas Go in what it says is “one of the first outcomes” of the commitment it made in March to “open source” – working with partners to co-create on designs, products and services.
Smirnoff is looking to become “more present in culture” with an “always on” marketing strategy as it kicks off a new £4.5m campaign, which will target cultural events such as the General Election and Pride in London.
From embracing data-driven insight to making lifelong consumers from students, Marketing Week rounds up all you need to know from last week’s Marketing Week Live event in London.
McDonald’s is looking to “return excitement to its proposition and brand” as part of the plans it laid out yesterday (5 May) to “reset and turn around the business” following poor global sales performance in recent years. However, if brand tracking data is anything to go by, it has a long road ahead to rebuild its name in the UK.
Unilever’s “sustainable living brands”, such as Dove and Ben & Jerry’s, accounted for half of the company’s growth last year and grew twice as fast as other brands in its portfolio, according to the company.
From TfL’s move to let brands rename tube stations to P&G’s decision to cut its agency roster, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
Carlsberg is hoping to add humour to the debate surrounding Protein World’s controversial campaign as it launches a spoof of the ad, the latest effort for the brand to show consumers it is “on the pulse” of popular culture.
Alex Tait has joined Unilever as UK and Ireland media director as the Dove and Marmite owner looks to deliver “outstanding 360 communication” for its brands.
P&G’s recent decision to cut its agency roster and reinvest savings into marketing activity is reflective of the pressures the company is under to cut costs. However, while a crucial aspect, the move is not just about saving money, and the strategy could be viewed as indicative of the way brands will work with agencies in the future.
Volvo has partnered with Swedish DJ Avicii in its first global campaign in an effort to mark a “new generation” of the brand as it looks to change its image from predictable to “progressive”.
UK consumers are willing to sell their data for £500 a year despite the fact that 99% have a deep distrust of advertisers, according to a new survey.