The World Federation of Advertisers (WFA) has appointed Barclays’ managing director of brand, reputation, citizenship and marketing, David Wheldon, as its president for the next two years.
From programmatic to digital and tech trends, Marketing Week highlights the events to watch out for when Ad Week Europe kicks off in London next week.
Adidas has appointed global creative agency 72andSunny to lead its sports campaigns as it looks to shift its communications strategy towards “relentless and aggressive storytelling”.
Britvic has appointed Kevin McNair, previously head of foods for Unilever’s North America market, to the role of GB marketing director as it looks to expand across categories by driving innovation in the adult soft drinks market.
Marketing Week’s key takeaways from ISBA’s Annual Conference, including the decline of consumer trust in the advertising industry, the perks and pitfalls of the use of vloggers by brands and preventing crisis in the online world.
With the value of tobacco brands already in decline, sales are set to slump even further after MPs voted for plain packaging of cigarettes, removing the last method companies have to develop and push their cigarette branding.
Following his first few months as president of ISBA, Britvic CEO Simon Litherland spoke at ISBA’s Annual Conference today (11 March) to set out the main priorities and issues the advertising body will face this year. Marketing Week caught up with Litherland after he had delivered his opening address to talk about declining trust in advertising, the importance of building open conversations with consumers and how the outcome of the upcoming election could affect the industry.
A year ago, the state-owned Royal Bank of Scotland (RBS) Group unveiled its ambition of being the most trusted bank by 2020. Although some progress is evident, there is still a long way to go.
Johnnie Walker has maintained its position as the world’s most valuable alcoholic drinks brand, while Glenfiddich is the fastest growing, according to Brand Finance’s annual review of the world’s 50 most valuable drinks brands. The dominance of whisky brands wasn’t shared by white spirits, however, with Smirnoff and Bacardi both losing rank to their brown counterparts.
First News, the UK’s only newspaper directly targeting children, is seeking opportunities to expand internationally after seeing strong profit growth over the past two years. It claims its print success is due to a “sweet spot” of younger kids who like having their own physical newspaper, despite the fact that the majority of print newspapers are struggling to stay afloat.
Pranks aplenty and Valentine’s Day gimmicks were the main themes in February’s most watched YouTube ads, with campaigns from Durex, Lidl and Sky ranking in the top 10.
The Football Association (FA) has appointed UB CEO and former marketer Martin Glenn as chief executive officer of the sport’s governing body.
McDonald’s is looking at making a coffee loyalty program part of its global mobile app, set to roll out this summer, as part of an effort to promote its McCafé brand and push personalisation and customer engagement.
Adidas is trialling a click-and-collect service in key markets as part of a wider push to improve its customer experience through an ‘omni-channel’ approach.
Although a regional initiative, the launch of Coca-Cola’s “One Brand” platform is very much in line with the rethinking of the soft drink giant’s global marketing strategy – changing processes in order to save money, which is then to be re-invested.