Mondelez has vowed to continue pushing more money into what it sees as more cost-efficient channels, such as digital, in order to improve returns after profit fell in its latest quarter.
PepsiCo says its will not increase its marketing spend in 2015 but instead hopes to get more “bang for its buck” through a global shift towards shopper marketing and digital as it looks to maintain the sales success of 2014.
Carlsberg UK is hoping to make alcohol-free beer as relevant and credible an alternative to alcohol as tea or soft drinks through the launch of two new variants under its San Miguel brand as it looks to reach more occasions and reflect changing consumer tastes.
Mars Chocolate UK’s most senior marketer Michael Magee has been promoted to head of the chocolate maker’s European and Eurasian businesses prompting a reshuffle of its senior marketing team.
Coca-Cola has published quarterly results that show signs of improvement in its sales performance globally, with its decision a year ago to increase media and marketing spend partly credited for improved performance.
Disney is looking to replicate the merchandising success of its major princess-led animated flick Frozen as it partners with nine global luxury shoe designers to create a collection of Cinderella’s iconic glass slippers in an effort to build buzz leading up to the March release of the live-action film.
Accusations that HSBC helped wealthy clients evade taxes appear to have hit the reputation of its high street bank, according to brand tracking data.
Marketers tend to be an optimistic bunch, a notion that has been reflected in a new report that suggests most expect healthy rewards next year despite indications to the contrary, with plans to move to new roles if they don’t get them.
Coca-Cola is looking to take on soy and almond milk brands and tap into the rising demand for high-protein products as it rolls out Minute Maid Fairlife in the US, its premium milk alternative.
Comic Relief’s Red Nose Day is returning after two years with the clearly stated aim of raising money for the charity’s projects. In order to do this, it will not shy away from employing marketing’s newest tricks of the trade and tapping many well-known brands for partnerships in an effort to reach as many people as possible.
Jim Beam is launching a second Mila Kunis ad in an effort to reach the expanding number of 18-34 whisky drinkers in the UK after seeing 43% growth in the year following the launch of its “Make History” campaign.
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Pedigree is looking to do its bit to tackle dog obesity with the launch of Tracks, a personalised app which creates tailored menus and monitors activity levels for dogs, in Mars UK’s first push into the mobile pet care category.
Despite a recent trend for brands to tap vloggers to endorse their products rather than traditional celebrities, the wide global audiences that watch vloggers are not looking to them for purchase-related information but rather for entertainment value.
Cadbury is hoping to push more of the UK market to try the most recent innovations in its Dairy Milk portfolio, such as Daim and Oreo, with a £7m multi-channel campaign.