New Balance is making its first branded play in football as it takes over from subsidiary Warrior Sports as official kit supplier for Liverpool Football Club’s 2015/2016 season, a “record-breaking” deal that coincides with the launch of the brand’s first soccer business.
Epson is hoping to “amplify brand activity” globally through a long-term partnership with Formula One and Mercedes as it joins the championship-winning team as an official sponsor.
Collaboration, relationships, positivity and the ability to turn challenges into advantages are the keys to being a leader in marketing, according to Diageo CMO Syl Saller.
After fierce competition, it seems that Budweiser has won the Super Bowl ad battle with the top trending big game spot on YouTube and the most shared ad across social media networks, proving that puppy marketing continues to be a success story for the brand.
Youth education charity the Ideas Foundation (IF) is asking brands to get involved by pushing £15k of their marketing budgets into the initiative in 2015.
Britvic has signed its first major global deal with the organisers of obstacle course Tough Mudder that will see it launch a children’s version of the event in an effort to push its “adventurous play” position across the world.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Puma is looking to extend its appeal to children as it partners with Warner Bros Consumer Products (WBCP) on co-branded Tom and Jerry and Superman product lines, the first partnership of its kind for the brand.
Diageo may be looking to sponsor the Premier League according to reports released today, a new move for the drinks maker which has yet to tap a major football sponsorship deal in the UK.
The Post Office is promoting the launch of its new sub brand, Post Office Money, with a new campaign that looks to push its position as a ‘strong challenger’ in financial services.
The man behind many of McDonald’s recent strategic marketing changes, Steve Easterbrook, will take the spot of CEO in March as Don Thompson, who has taken the heat for many of the restaurant’s financial failures, steps down.
McDonald’s has appointed chief brand officer Steve Easterbook as CEO in a move to regain sales after the announcement that current CEO and president Don Thompson is retiring from the company.
Diageo is seeing growth in the UK largely driven by its luxury brands division, Reserve, as it looks to push its premium products and grow revenue from the category by reaching new consumers.
Marketing has often been seen by those outside the profession as an unnecessary cost, something marketing leaders have tried to address in an effort to be seen as a key component of business strategy. However, a major new study from Marketo and the Economist Intelligence Unit suggests that while there are still issues, a shift is occurring in the way marketing is approached and a path has been laid out to ensure marketing becomes a revenue generator.
Britvic is looking to bring in new consumers across its categories by making a play in adult drinks as it looks to “matter to more people” and become a leader in all demographics.