Oreo has long been known as a biscuit you can play with due to its “Twist, Lick, Dunk” ritual, a playfulness it now wants to reflect in its marketing communications as it pushes its largest UK investment to date into a bid to bring new customers to the brand and grow the category.
KFC is the latest brand to implement click-and-collect mobile payment technology as it signs up with London-based Judo Payments, which allows customers to pay for orders on their device before collecting in store, in an effort to increase the satisfaction of its “loyal customers” by reducing the average time to pay.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Coca-Cola is upping its investment in Diet Coke with a new campaign aimed at inspiring women, not in a move to target new consumers but in an effort to persuade its “loyal following” that sales data suggests might be lapsed drinkers to return to the fold.
Marketing-led service initiatives by the Big Six energy companies have a long way to go according to new research from consumer watchdog Which? that suggests the companies are still failing customers in terms of service and value for money.
BT has been strategically bold with some degree of success in recent years, be it the launch of BT Sport two years ago, its recent talks surrounding an acquisition of EE or its sponsorship assets. Now, its marketing director says it will continue taking risks.
Starbucks has partnered with Duracell Powermat to roll out wireless charging in the UK as it looks to push digital innovation, provide value for customers and improve the in-store experience.
The Senet Group, the gambling industry’s self-regulatory body set up by William Hill, Ladbrokes, Coral and Paddy Power, is launching its first multimedia campaign in an effort to encourage young men to spot the signs of problem gambling as it looks to recruit new members and address criticisms against the group.
Marmite is looking to better the success of 2013’s “End Marmite Neglect” with a more social campaign which is meant to reach a larger proportion of the British public and link love-hate behaviour towards the brand with buying the product.
The British Army is hoping to improve public understanding of its global role through a multi-media campaign that coincides with its January recruitment push.
Birds Eye is looking to make meal times more exciting and stand out as a brand for all occasions with a tie to ITV and food blogger Katie Bryson.
Challenger energy brand First Utility is looking to tackle the inert market that sees the Big Six utility firms take advantage of customer disengagement through its first national TV campaign, which highlights the added value and services it promises to offer.
The subject of advertising food to children has come under scrutiny over the past few years, and is an inevitable hot topic among policy makers in the lead up to the general election in May.
Labour will today (15 January) announce a new food policy that proposes restrictions to levels of fat, salt and sugar in food marketed to children as it looks at the possibility of a watershed on the advertising of unhealthy products.
While marketing budgets have increased for the ninth successive quarter with average growth rates reaching record levels, they are growing at a slower rate according to the latest Bellwether Report.