Quorn will push its positioning as a “healthy protein” through a long-term partnership with the Lawn Tennis Association as it looks to target health-conscious consumers who are already leading an active lifestyle.
Although the third round of the FA Cup kicked off this weekend, the tournament has yet to lock down a main sponsor as perceptions of the FA Cup fall.
McDonald’s has launched what it describes as a “brand transformation” as it looks to arrest sales declines through a revamp of its “I’m lovin’ it” tagline.
As the product merges with sister brand Orbit, Wrigley is looking to push the tooth-cleaning benefits of its Extra chewing gum through an ad campaign featuring Ashton Kutcher.
In fitting with Airbnb’s core principles of hospitality, belonging and opening doors around the world, the brand has launched a social campaign that aims to turn strangers into friends and help people discover the advantages of new connections.
A Belvedere Vodka advertisement has been banned after a complaint that it implied drinking alcohol is a key component of a night out.
William Hill is on the hunt for a new CMO as Kristof Fahy is set to leave after five years with the bookmaker.
Four in ten marketers didn’t take all of their annual leave last year due to concerns around short deadlines and growing workloads.
US company Under Armour is thought to have signed an endorsement deal with tennis champion Andy Murray as it looks to overtake Nike and Adidas as the top sports apparel brand in the UK.
World Cup athletes or A-list actors might seems like obvious contenders when thinking about the top endorsing celebrities, but new data suggests that brands are looking to make deals with reality stars that can lend authenticity and huge social media followings to their products.
Just under a year ago, Coca-Cola relaunched its zero-calorie cola variant, Coke Zero, with a campaign that aimed to attract a “new demographic” of young people through aspirational messaging.
Energy supplier nPower has appointed Stephen Rowe as marketing director as it looks to focus on improving its customer service after billing issues and complaints tarnished its reputation earlier this year.
Nike will continue to “invest heavily” in e-commerce and womenswear as part of its push to premiumise the brand, a move that it believes is driving growth across the portfolio.
Puma’s appointment of Rihanna as creative director is an effort to create greater cultural relevance as the sports brand looks to keep pace with rivals such as Nike.
McDonald’s decision to bring back the McRib stems from demand among fans on social media, a move in line with its engagement focus. However, those hoping the UK-born pork sandwich will become a permanent menu fixture will be disappointed, as the restaurant does not plan to keep the product on a long-term basis as it looks to remain true to its company-wide focus on core menu items.