The launch of McVitie’s as United Biscuits’ sweet treats master brand has delivered impressive returns in the UK in 2014. The company is now hoping its recent acquisition by Turkish food manufacturer Yidiz Holding will help it replicate some of the success of its traditional British biscuits abroad.
Disney UK and YO! Sushi have partnered in a deal that will attempt to further Disney’s social responsibility efforts and YO! Sushi’s growth plans ahead of a mooted sale for the sushi chain.
Innocent is looking to stand out during the season of holiday indulgence with a campaign for its new functional smoothie range targeting long days and late nights.
Lionel Messi and Cristiano Ronaldo are undeniably the greatest footballers of our time, a notion that may be reflected in today’s FIFA Ballon d’Or nominee announcement. However, it’s Ronaldo, the current holder of the FIFA title, who has also been named the most marketable football player in the world.
Heineken is looking to push the entrepreneurial roots of its Sol beer by championing a branded search engine that suggests the best local independent cafés, bars and restaurants according to user’s locations and preferences, a move it hopes will create news sales opportunities for the lesser-known beer.
Stella Artois is attempting to invoke the spirit of Christmas giving through a seriess of online films that use props from its holiday commercial as thoughtful gifts.
Diageo is exploring how it lets its customers purchase its brands, such as Haig Club, directly from adverts as part of a wider attempt to close the gap between sales and marketing.
Bulmers has teamed up with street artist group Knit the City for a social media campaign it hopes will extend the drink’s appeal into the winter months as it looks to halt a decline in sales over the last 12 months.
Marketers looking to make a major change in their business need a strong leader, a clear, simple message and solid relationships with internal stakeholders.
7up Free, PepsiCo’s no-sugar lemon-lime variant, has rolled out a global brand revamp in over 140 countries in an effort to position itself as a soft drink brand for quirky and original people.
Global fitness brand Reebok has enjoyed sales success by focusing on fitness, but is now looking to add brand purpose through a long-term partnership with non-profit organization Fight For Peace.
As Baileys hits 40, the brand has set itself an ambitious task – to become an integral part of the female toast.
McDonald’s have announced the launch of a mobile app worldwide that will offer promotions and payments as they work to enhance the customer experience.
Coca-Cola has launched the first TV ad campaign last week for its lower calorie alternative Coke Life as data shows that the drink continues to outpace the more established brands in its portfolio.
Mobile phone marketers have been slow to explore the fact that smartphone penetration for the 65+ age group significantly lags behind that of younger generations. However, that is now changing as products are being developed that serve the needs of this diverse group of consumers.