Alpen is hoping to wake the ‘sleeping giant’ that is muesli and make it ‘mainstream’ as it introduces new packaging and kicks off a TV campaign starring Britain’s Got Talent presenter Amanda Holden.
With global online FMCG sales predicted to reach $130bn in the next ten years, companies and brands need to follow the lead of the likes of Mondelez and Unilever in making their e-commerce strategy a priority.
With the second week of Wimbledon underway, Marketing Week checked out IBM’s Championships bunker to see how the company is using data to help the All England Lawn Tennis Club (AELTC) put “context around content”.
Brands collaborating with YouTube bloggers were a bit hit in June, with five of the top 10 featuring vloggers in ads from Coca-Cola, Pepsi Max and Levi’s. However it was Pampers that made it to the top of the charts, proving emotional ads featuring new born babies are still the way to a YouTube success.
While food suppliers are spending time and money to make their products compliant to the EU Food Information for Consumers (FIC) Regulation introduced last year, food industry experts say there is “little evidence” the rules are being enforced.
AOL’s David Shing talks to Marketing Week about the success of Huffington Post, the difference between “always on” and “always relevant” brands and predicting the future of the marketing industry.
The Marylebone Cricket Club (MCC) is undergoing a “massive digital branding project” for its Lord’s Cricket Ground ahead of this summer’s Ashes as it looks to boost revenues and show that cricket is not just for “affluent English gents”.
P&G is partnering with TED and encouraging fans to create their own content as it rolls out the next phase of its Always ‘Like A Girl’ campaign with a global video.
The future of personalisation could involve a digital personal shopping assistant to “help users through the fragmented customer journey” according to Google’s vp of product management Jonathan Alferness.
Save the Children plans to ban cold calling as the latest report from the Fundraising Standards Board (FRSB) reflects recent concerns over the role of fundraising following the death of Olive Cooke.
Camelot is launching a campaign for its Lotto brand starring Piers Morgan and Katie Price in an effort to build a ‘bigger personality’ and cut through the ‘bombardment’ of messages from other brands.
From Paddy Power’s latest antics to Amazon’s one-hour delivery launch, Marketing Week rounds up the best of the week from the world of marketing.
Mondelez has appointed Laura Henderson to the newly created role of global head of content and media monetization as it ups its focus on driving sales from its content following a global partnership with Facebook.
As Danish tennis star and Lavazza brand ambassador Caroline Wozniacki prepares for her third round Wimbledon match tomorrow (4 July), she tells Marketing Week what she looks for in a sponsorship deal.
With Molson Coors set to buy Swedish fruit cider Rekorderlig, the brand tells Marketing Week how it went from a small launch out of the boot of a car to evolve into a global brand.