Andrew Geoghegan

Andrew Geoghegan is global head of consumer media planning at Diageo and heads up its customer marketing centre of excellence.. He has more than 20 years of experience in senior planning, insight and innovation roles including stints at PepsiCo and Nielsen. He joined Diageo in 2008 and has been in his current role since 2015. He has written a bimonthly column for Marketing Week since October 2018.