Andrew Geoghegan

Andrew Geoghegan is global head of consumer media planning at Diageo and heads up its customer marketing centre of excellence.. He has more than 20 years of experience in senior planning, insight and innovation roles including stints at PepsiCo and Nielsen. He joined Diageo in 2008 and has been in his current role since 2015. He has written a bimonthly column for Marketing Week since October 2018.

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now