AI search is going to change marketing… are you prepared?
Andrew HollandThe advent of AI search is going to cause headaches for Google – and change the balance of power from performance marketing back to brand.
The advent of AI search is going to cause headaches for Google – and change the balance of power from performance marketing back to brand.
As consumers adopt AI tools to simplify their tasks, brands need to train both humans and AI to think of them before the alternatives.
Google’s AI-powered search engine is currently an ‘unknown risk’ but because it is unknown marketers need to plan for the potential outcomes.
Consumers tend to care more about who has created a piece of content (the brand) rather than how it was created.
Forget PPC, organic search is free and can help marketers create growth opportunities.
Share of search volume tackles organic search as a marketing channel and provides four valuable pieces of information to determine SEO strategies.
When it comes to search, marketers need to employ both SEO and PPC, one for mental availability, the other physical.
A clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.