The long and the SEO of it
Andrew HollandWhen it comes to search, marketers need to employ both SEO and PPC, one for mental availability, the other physical.
When it comes to search, marketers need to employ both SEO and PPC, one for mental availability, the other physical.
A clever campaign that connects a TV ad to search has the ability to convert even the most sceptical of consumers in a matter of minutes.