Ashley Friedlein

Ashley Friedlein: Is the future a fusion of sales and marketing?

Ashley Freidlein

More than anything ‘digital’ has blurred lines. That might be blurring the lines of what we used to consider typical consumer behaviours or models (for example an increased focus on behavioural segmentation and targeting rather than relying on, say, demographics), blurring the lines across physical and digital channels, blurring the lines across value and supply chains or the blurring of national boundaries and commerce.

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The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.