Ashley Friedlein

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Three Digital Marketing Megatrends for 2015

Ashley Friedlein

Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much. In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic. Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on.

Ashley Friedlein: Marketing in the ‘stream’

Ashley Friedlein

Earlier this year, Evan Spiegel, chief executive of Snapchat, gave a keynote address where he talked about three characteristics of the era we’re living in: internet everywhere; fast and easy media creation; ephemerality. Snapchat is particularly known for the third of those, of course; the evaporating selfie, capturing a ‘moment of me, now’ has become an […]

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A Modern Marketing Manifesto

Ashley Friedlein

There are two big questions about marketing as a discipline at the moment. Firstly, is it getting more, or less, important within organisations? Secondly, has digital marketing completely changed what marketing is or has it fundamentally remained the same?

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