Could the UK be the next global tech leader?
Alex TaitThe UK is in a position to be a world leader in digital and technology, thanks to initiatives from government and industry.
As digitisation accelerates, we need to be ready to face the future of brand hacking
Alex TaitLast year saw unprecedented depths to which hackers were willing to go for their cause, and that makes it imperative for all brands to educate their workforce on potential threats and how to counter them, especially as digitisation accelerates over the next few years.
Why marketers should be leading the way in the marriage of tech and creative skills
Alex TaitA marketing director recently mentioned to me that he thought his (non-digital) creative agencies weren’t keeping pace with technological change, and this was having a negative impact on his marketing communications output and, ultimately, on his business results.
Strengthen our digital industry – get involved in it
Alex TaitOne of the biggest challenges facing anyone in digital, ecommerce or, indeed, marketing is how to distinguish between business value and hype.
Collaboration is key to a successful digital transformation
Alex TaitThis year’s Cannes Lions seems a long time ago already but I wonder how different next year’s event will be.
Half a viewable impression is 50% too little
Alex TaitTo tackle the constant criticism that there is no standard metric to measure online display ad impressions, IAB UK and a cross-industry working group launched its viewability guidelines last month.