2022 marketing year in review: It’s been a bad year for…
Ben BarrassFrom the over focus on performance and the purpose backlash to brands’ inserting themselves into situations they don’t belong, 2022 has not been a good year for everyone in the marketing world.
Purplebricks hails effectiveness of marketing strategy U-turn
Ben BarrassThe online estate agent brought back its ‘Commisery’ campaign in October after putting its poor financial results down to ineffective marketing.
On the Beach credits marketing for rise in premium bookings
Ben BarrassThe travel firm has increased booking value by 31% compared to pre-pandemic levels thanks to its focus on brand, tech and enhancing the customer experience.
2022 marketing year in review: It’s been a good year for…
Ben BarrassFrom women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.