Coca-Cola, Unilever, Danone: 5 things that mattered this week and why
Ben BarrassFrom Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Aviva on why in-housing econometrics is no ‘silver bullet’ for success
Ben BarrassBringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
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Tiffany’s brand needs an update – in fashion, that means alienating loyal customers
Ben BarrassThe new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.
Consumers willing to spend as confidence edges ahead of pre-pandemic level
Ben BarrassWhile this month’s GfK research shows rising confidence in personal finances and spending money, expectations for the economy this coming year have once again dipped.