Brands must drive digital standards, according to 2016 Vision 100 inductee Ben Rhodes, director of customer marketing at Royal Mail and executive committee member at ISBA.
There are three types of marketer: the strategic marketer, the creative marketer and the would-be marketer.
As one of Unilever’s largest brands, Knorr believes it can drive tangible behaviour change that has a lasting positive impact on the environment and people’s health.
Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Mastercard’s new sound identity took two years and a “big” investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate.
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