Brands must drive digital standards, according to 2016 Vision 100 inductee Ben Rhodes, director of customer marketing at Royal Mail and executive committee member at ISBA.
There are three types of marketer: the strategic marketer, the creative marketer and the would-be marketer.
Despite ‘price’ being one of the 4Ps of marketing, not all marketers are in charge of developing their business’s pricing strategy, so how can marketers take control?
As the next generation of marketers receive their A-level results, the majority of those interested in a career in marketing want to work at a multinational or established British firm rather than at an innovative startup, according to new research.
MoviePass’s too-good-to-be-true offer reinforces the fact brands have got to create a sustainable value proposition, according to Direct Line Group’s head of brand planning Piers Newson-Smith.
Marketing analytics experts answer Mark Ritson’s call to action, asking for a definitive industry response to whether the Brexit referendum was won by Vote Leave breaching the rules.
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