Marketers must be at the centre of transformation, not at the edges
Ben RhodesMarketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.
1 Comment
Royal Mail’s Ben Rhodes: Marketing’s digitisation must be led by brands, not just agencies and publishers
Ben RhodesBrands must drive digital standards, according to 2016 Vision 100 inductee Ben Rhodes, director of customer marketing at Royal Mail and executive committee member at ISBA.
Royal Mail marketing director: Why great briefs matter more than ever
Ben RhodesThere are three types of marketer: the strategic marketer, the creative marketer and the would-be marketer.