Well, by now you know all the super-secret details. Launched with the help of usual suspects U2 and new voiceover stars Jimmy Fallon and Justin Timberlake, the iPhone 6 is upon us. It has a bigger screen, is better and more advanced than anything Apple has ever done before and will [insert your own hyperbole here].
There’s a fascinating article in The Economist magazine this week. ‘What Are Brands For?’ presents an intriguing summary of the apparent flaws in the general obsession with brands now exhibited by much of the commercial world.