Marketing Week is teaming up with ISBA and EffectiveBrands to help produce the most global and comprehensive study of the future of brands, marketing and the marketing organisation ever conducted.
Monarch Airlines has appointed former TUI Travel customer director Tim Williamson to the newly created role of customer and marketing director as part of a board level restructure.
Don’t call me, I’ll call you. No, seriously, don’t call me. Or knock on my door. Or make any unauthorised approach. That’s what people are telling companies via escalating complaints about unwanted sales tactics that ultimately affect brand perception and undermine the best marketing strategies.
If only I had a pound for every time I’ve heard it: the aim of every successful marketer should be to deliver the right offer to the right customer at the right time. And the role of CRM is to enable you to achieve this goal with ever greater precision.
Mulberry’s creative director Emma Hill is leaving the company. The announcement on Monday (10 June) came as a total shock for most in the fashion industry. Proof of Hill’s importance to the brand and the subsequent shock that her departure garnered was evident from the £40m that was wiped from Mulberry’s share price on Monday after the company confirmed her exit.
BT Sport’s multi-million pound sports star-packed marketing campaign could fall at the first hurdle before the channels are even launched after rivals Sky and TalkTalk complained to the advertising watchdog its “free” price point is “misleading” consumers.
Marketing Week is partnering with the Outdoor Media Centre (OMC) to create a conference that will champion best practice and creativity using the out of home medium.
Imagine a scenario where all alcohol advertising and promotion is banned – removed from outdoor, print, cinema and digital media, as well as television. Where even retail outlets cannot display point of sale and as for pub promotions – forget it. Sport sponsorship? It’s a no-go. In such an environment, how could brands possibly create loyalty and encourage the take-up of new products and variants among consumers?
P&O Cruises and Cunard Line chief commercial officer Gerard Tempest has revealed his plans for a restructure that will see two long-serving executives leave the business.
The Marketing Week Engage Awards will go with a swing thanks to singer Little Nikki, the latest entertainment to be added to the gala evening.
The Marketing Academy, the mentoring body established to help train the business leaders of the future, has unveiled the intake for the fourth year of its programme.
Brand USA and NYC & Co are working with respective partners on the campaigns aimed at driving Britons to book travel to the country and the scity this Summer.
Virgin Holidays is retiring its Rock Star Service marketing strategy and is launching an integrated campaign under the banner “Unleash Your Mojo”.
Television and radio personality and comic Graham Norton will ensure that the Marketing Week Engage Awards 2013 will be a fantastic celebration of the industry.
Culture Secretary Maria Miller has outlined a tourism partnership strategy for Britain while marketing body VisitBritain is launching a £2m partnership with Emirates targeting the Gulf states.