Housetrip targets mums not backpackers
Branwell JohnsonHoliday rental company Housetrip will be “bringing the sharing economy opportunity to grown ups”, according to chief marketing officer Zaid Al-Qassab.
Holiday rental company Housetrip will be “bringing the sharing economy opportunity to grown ups”, according to chief marketing officer Zaid Al-Qassab.
Advertisement feature Using retargeting technology can turn almost customers into actual customers, says AdRoll EMEA managing director Marius Smyth.
Advertisement feature Rocket Fuel client strategy director Joel Christie on the many benefits of prospecting and retargeting for retailers.
Labour has hailed the advertising business as “a British success story” but warns that it must remain “responsible” as new channels and platforms are developed.
Superdry’s group marketing director Simon Lloyd discussed social media, losing your edge and why TV advertising is not for the clothes brand on stage at Marketing Week Live 2014.
See pictures of all the winners at the Marketing Week Engage Awards 2014.
The marketing industry gathered to celebrate and let its hair down at the annual Marketing Week Engage Awards last night (26 June).
Marketing Week Live 2014: Camelot insight chief Nick Bonney does not believe a true single customer view will ever be within reach.
MWL2014: Planning early in advance and choosing the right brand partner are vital to ensure the success of a brand collaboration, according to brand director at Sky Lyssa McGowan.
Travelodge has recruited experienced travel marketer Karen Broughton as its new sales and marketing director.
Cannes2014: Spotify has unveiled three new video-based advertising products it is testing with Coca-Cola, McDonald’s, Samsung, Ford and Kraft.
Cannes 2014: Real time marketing is not for every brand just because “it is the culture of the moment”, according to Mashable’s top marketer.
Cannes 2014 : Brands have a responsibility for helping female creatives in marketing and advertising agencies to have their voice heard.
Hilton brands’ chief Jim Holthouser discusses Millennials, technology and the Chinese market along with new brand Curio.
Multinational brands now need to balance consistency of customer experience with local flavour, says Hilton executive vice president and global brands Jim Holthouser